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The Key to Storytelling and Brand Expansion

The Key to Storytelling and Brand Expansion

I’m going to tell you a story that you may have heard before. The people behind Costco, the wholesale retailer headquartered in Washington state, pride themselves on putting customers first. Walter Craig Jelinek replaced co-founder Jim Sinegal in 2012 bringing a few...

Speak Up: How to be Assertive Without Being Aggressive

Speak Up: How to be Assertive Without Being Aggressive

Have you ever left an interaction at work feeling a bit like a doormat? You need more resources to finish a project or you really can’t work that extra shift your boss asked you to do. Instead of telling them “No” or requesting more help, you quietly go without. It...

10 Leadership Books Written by Black Writers

10 Leadership Books Written by Black Writers

As we mentioned in our post yesterday, we take pride in lifting black voices and we honor the contributions of African Americans to the United States and the world. Today we would like to highlight 10 leadership books written by African Americans to get right now!...



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The People We Leave Behind

I was six years old when I learned to forget important people. It started with Michael, who exists now only as a memory that I struggle now to hold on to. Michael was my best friend for my first two years of school. I remember vaguely learning to read alongside him, one of us stepping in to help the other with a new word if we were struggling. As far as kid friendships go, I think Michael and I had developed a pretty good one. I remember the day we decided that we were best friends.

Then on a day like every other, my mom told me that I would be changing schools. I couldn’t have realized how transformative this experience would be. I do however remember asking what would happen to the friendships I’d developed. To which my mom responded that we would try to keep in touch, but that I would make new friends at my new school.

In the years that followed, I changed schools five times. The friendships I left behind were never enough to sway the decision in any meaningful way. By the time it got to me, the decision had already been made. The relationships that I had formed — relationships that would go on to form my understanding of relationships in general — were mere casualties of the move.


DJ Jeffries

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